Is Branding Becoming Less Important?
TASA ID:
Branding makes up a large part of a company's identity. Special significance is attached to names like Coca-Cola and Apple. However, the matter of branding is ceasing to be important, according to this article.This article entitled "The Future of Brands is No Brands - Here's why" highlights bots like Siri and Alexa that take the decisions out of the consumer's hands and place them directly into the hands of the brand. This interesting take on the future of marketing and advertising can be found here.
Please leave a comment to start a discussion on whether you agree or not.