Loyalty is an important factor both in general relationships and in business. It is important to always remember who gave you a helping hand in order for you to get where you are. Many relationships are built around loyalty, and business relationships are no different. A relationship must be strong in order for loyalty to develop, and this is the same for clients and customers. A customer is less likely to be loyal to a company that never communicates with them rather than a social and engaged company. Loyalty is shown through your efforts to customers, and that loyalty will be returned in the form of money or business success.