e-Marketing for Legal Professionals
TASA ID: 2291
On October 22, 2009, The TASA Group, in conjunction with internet marketing expert, Peter Kent, presented a one-hour, interactive webinar, e-Marketing for Legal Professionals. During the presentation, Peter explained different ways to get a site built or "optimized" for the search engines, who you can't trust to get the job done, and a variety of techniques that must be used if your Web site is going to generate organic (non-PPC search results).
Does Your Web Site Work? Why Your Web Site Doesn't Generate Leads and What to Do About It!
It's a sad fact that most law firms benefit little from their Web sites; few client leads come through the site, unless the firm uses expensive Pay Per Click advertising. E-commerce and Search Engine Optimization consultant Peter Kent explains why, and what to do about it. In this informative one-hour webinar, you'll learn about the different ways to get a site built or "optimized" for the search engines, about who you can't trust to get the job done, and a variety of techniques that must be used if your Web site is going to generate organic (non-PPC search results). You'll be able to pass on a few simple rules that your Web designers must follow (but probably won't if you don't insist!) if you want to rank well in the search engines.
About the Expert
Peter Kent provides expert reports, testimony, and support to law firms, and e-commerce consulting services to the business world. He is the author of the best-selling book on the subject of SEO, Search Engine Optimization for Dummies, and provides SEO and online-marketing advice to a wide range of companies, such as Amazon.com, Lonely Planet, Zillow, Tower Records, and literally hundreds of medium and small firms, working in the area of law, health, tangible-good sales, real estate, loans and mortgages, industrial equipment, and more. As both Internet author (he wrote dozens of Internet-related books, including the Complete Idiot's Guide to the Internet) and online marketer for 16 years, he's learned what it takes to succeed online, and will give you down-to-earth tips and tricks to turn your site around.
Click here to view the archived recording of the webinar.